PPC Advertising

PPC (Pay-Per-Click) is a form of search engine advertising in which an advertiser pays a fee each time one of their website ads is clicked. Essentially, it’s a cost-effective way of buying visits to your website. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches with a keyword that is related to their business service or product offering.

The campaign would be used to target keywords that a client may not be targeting organically. The main advantage of using PPC Advertising means that you are targeting somebody who is in “buying mode” and is close to making a purchase. We utilise the Google AdWords platform to advertise to users across varying business sectors on the powerful Google Search and Display Networks.

DEITG Digital have a proven track record of producing effective Online Advertising Campaigns that have generated successful results in many different business sectors.

PPC Advertising Strategy

  • Identify traffic driving keywords and potential traffic sources.
  • Create related keyword groups.
  • Convert keyword groups into ad groups.
  • Set negative keywords.
  • Set the budget for AdWords bidding strategies.
  • Create ad text that matches the ad groups keywords.
  • Select or create a landing page that is relevant to the keywords and ad text.
  • Add and configure Google Analytics tracking code to monitor in-depth website analytics on the campaign.
  • Repeat the process and make improvements based on the campaign performance.

To find out more about the benefits of PPC Advertising Campaigns, Phone (0)21 242 9417,
Email info@deitg.com or simply fill out a feedback form.