PPC (Pay-Per-Click) is a form of search engine advertising in which an advertiser pays a fee each time one of their website ads is clicked. Essentially, it’s a cost-effective way of buying visits to your website. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches with a keyword that is related to their business service or product offering.
The campaign would be used to target keywords that a client may not be targeting organically. The main advantage of using PPC Advertising means that you are targeting somebody who is in “buying mode” and is close to making a purchase. We utilise the Google AdWords platform to advertise to users across varying business sectors on the powerful Google Search and Display Networks.
DEITG Digital have a proven track record of producing effective Online Advertising Campaigns that have generated successful results in many different business sectors.