PPC Advertising

Drive traffic to your website

PPC (Pay-Per-Click) is a form of search engine advertising in which an advertiser pays a fee each time one of their website ads is clicked. Essentially, it’s a cost-effective way of buying visits to your website. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches with a keyword that is related to their business service or product offering.

The campaign would be used to target keywords that a client may not be targeting organically. The main advantage of using PPC Advertising means that you are targeting somebody who is in “buying mode” and is close to making a purchase. We utilise the Google AdWords platform to advertise to users across varying business sectors on the powerful Google Search and Display Networks.

DEITG Digital have a proven track record of producing effective Online Advertising Campaigns that have generated successful results in many different business sectors.

PPC Advertising Strategy

Identify traffic driving keywords and potential traffic sources.
Create related keyword groups.
Convert keyword groups into ad groups.
Set negative keywords.
Set the budget for AdWords bidding strategies.
Create ad text that matches the ad groups keywords.
Select or create a landing page that is relevant to the keywords and ad text.
Add and configure Google Analytics tracking code to monitor in-depth website analytics on the campaign.
Repeat the process and make improvements based on the campaign performance.